A ‘conversation-starter’ infographic we created for VMware Nordics to share with tax authorities. The client wanted us to find an emotional angle that fits with Scandinavian culture.

We honed in on two Scandinavian concepts: Friluftsliv (living in nature) and Fika (daily coffee/pastry breaks to slow down and connect with others). The idea is to make tax office staff’s less stressful and, thus, allow them to enjoy life as they should.