Take the boring out of B2B
I help B2B brands tell stories that sing and make creativity a competitive advantage.
Turn whatever into wow
In B2B, everyone says the same thing. For 10+ years, I have helped companies change that.
I turn complex ideas into words, stories and content your audience will remember—whether it an account, segment or entire industry.
What I do:
Brand positioning & messaging
Creative campaigns & concept development
Account-based marketing (ABM) content
Go-to-market (GTM) content
Thought leadership content
Sales enablement & email campaigns
Editorial & content strategy
Who I’ve helped:
Beautiful cover for a Lenovo TruScale for HPC brochure—part of our "Make growth simple" concept.
Fun ABM manifesto I worked on for Enfuce that got people at BP excited.
Slick 1:1 ABM manifesto for Celonis all about overcoming disruption.
Impactful global Lenovo Work Reborn thought leadership series I concepted and delivered—including five reports and counting.
VMware ABM infographic aimed at Nordic tax offices that gives a different, culturally-fitting spin on tax work.
Concept for Microsoft/SolarWinds ABM campaign that brings calm to chaotic technical work.
Concepting and go-to-market content for Lenovo Digital Workplace Solutions (DWS) that ladders up to Work Reborn.
Emotive Equinix/NVIDIA Private AI video aimed at enterprise IT decision-makers.
VMware FSI ABM manifesto that gives the human angle to banking.
Who am I?
Outside of marketing, I’m a Londoner who lived in Italy, lives in Tokyo and feels most at home away from it. I’m also an award-winning screenwriter.
Let’s do this
Whether you’re working a full rebrand, a single campaign or something smaller, get in touch. I’d love to help and make your brand sing.