Prior to the acquisition by Accenture Song, I worked with the Momentum ITSMA CEO on this branding program. The goal was to reinforce the company’s unique pedigree in account-based marketing (ABM) and led to a host of new assets including an updated website, social posts, LinkedIn banners, employer/employee branding and more.

A great success, it led to a follow-up project where I created the company’s “Make your clients, your world” tagline.