Three concepts for Lenovo’s AI Readiness Research Series. The idea would span four reports and possibly beyond. We needed to inspire readers on the possibilities of AI, sympathise with adoption challenges and create confidence in Lenovo as an AI Services provider.

“AI Natural” was our recommendation as it takes the story further: making AI so easy-to-use, it feels second nature. But the client eventually went for a variation on “Release AI”: “Unleash AI”, as seen in the final reports here.