Salesforce needed a concept for web pages aimed at retail, manufacturing, banking and various key accounts. We needed to show how Salesforce can help solve these business’s biggest challenges with the world’s best, most connected data engine.

A broad brief but, in all concepts, we extended the sense of fun in Salesforce’s brand. Our favourite was “Get the magic touch”—a whimsical and distinctive take that stands out in a crowded B2B tech space.