I helped rethink Lenovo’s global approach to Customer Stories, translating research from Momentum ITSMA’s analysis of 500+ existing stories, competitive benchmarks and SME interviews into a new modular framework.

The system introduced flexible 1-, 2- and 4-page formats, distinct business and technical versions, reusable content modules and detailed decision trees to help teams choose the right asset package for each story.

The result was a 45-page practical framework to right-size effort to each story’s audience, complexity and promotional value. I presented the work to Lenovo’s global executive team.